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October 20, 2005
Bright Beginnings Nutritionals announced today that Elisabeth Hasselbeck has become the new “spokesmom” for its
Bright Beginnings™ line of infant formulas. Ms. Hasselbeck and husband Tim Hasselbeck, an NFL quarterback with the New York Giants,
welcomed their first child, a daughter, in April 2005. The new mom will be featured in a major promotional campaign for Bright
Beginnings starting this fall.
“When I chose to formula-feed, it was imperative to me that I find a formula that provides my daughter with the very best nutritional
support available,” Ms. Hasselbeck said. “I was familiar with the Bright Beginnings brand, and the more I learned, the more I was
impressed by its combination of industry-leading nutrition and a total commitment to affordability. This is a company that puts the
concerns of mothers first in everything it does, and the results of this approach are clear in millions of healthy and happy babies,
including my own.”
Ms. Hasselbeck is best known for her current role as co-host of ABC’s hit television show, The View. Before joining The View in
November 2003, Ms. Hasselbeck captivated television audiences as a participant in the CBS hit show, Survivor: The Australian Outback.
Her television work has also included hosting roles in the Style Network’s The Look for Less and a show on MTV. Ms. Hasselbeck worked
as a designer for two years before starting her television career.
To a New Mom, Everything Matters™, which is why Bright Beginnings is committed to providing premium childhood nutritional products at
significant savings to families. For a sensible price, parents can afford a nutritionally complete infant formula with the lipids DHA
(docosahexaenoic acid) and ARA (arachidonic acid), two important nutrients found in breast milk that have been proven to aid in
babies’ brain and eye development.
Bright Beginnings formulas satisfy compositional recommendations of expert bodies such as the American Academy of Pediatrics
Committee on Nutrition, the U.S. Food and Drug Administration (FDA), and the National Academy of Science-National Research Council.
Bright Beginnings powdered baby formulas are manufactured by PBM Nutritionals, LLC, to exacting FDA standards in the only
ISO 9001:2000–certified, infant formula–manufacturing facility in the United States.
An active supporter of breast cancer research, Ms. Hasselbeck is involved with the Susan G. Komen Breast Cancer Foundation.
She also actively supports a variety of other charitable causes, including Making Memories Foundation, Habitat for Humanity, The World Scholar-Athlete Games, and the Knowledge Now Organization.
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