When you give your baby Bright Beginnings, you can feel confident you're making an excellent infant feeding choice. Bright Beginnings Infant Formulas:

• Comply with FDA nutrition and quality regulations
• Meet American Academy of Pediatrics recommendations for infant formula nutrition
• Are made in the USA

Bright Beginnings formulas are nutritionally comparable to Enfamil^® and Similac^® and contain:

• DHA and ARA levels that match or exceed the leading baby formula brands that may support brain and eye development
• All the nutrients, vitamins, and minerals your baby needs for growth and development during his or her first year