Bright Beginnings Milk Formula with DHA

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Breastfeeding is always best for your baby. Mother’s milk contains hormones, active enzymes and other compounds that cannot be replicated in any baby formula.

But If you choose to supplement breastfeeding with formula or to formula-feed exclusively, there is simply nothing better than new Bright Beginnings.

Bright Beginnings Provides Complete Nutrition
While no formula can provide all of the advantages of breast milk, Bright Beginnings is designed like breast milk to satisfy the unique nutritional needs of growing infants.

Our formula meets all FDA standards and the recommendations of the World Health Organization for DHA and ARA (1). Plus, it provides the benefits of the lipids DHA and ARA at a savings of up to 33% compared to other national DHA brands. This savings can add up to more than $500 a year!

Benefits of DHA & ARA in Baby Formula

DHA and ARA occur naturally in mother's milk and belong to a class of nutrients called lipids, or fats. Lipids are an essential part of a healthy diet because they are important structural components of vital organs, particularly an infant's brain and eyes.

Interest in DHA and ARA has increased following several scientific studies showing that infants fed formula supplemented with DHA and ARA gained intellectual and visual benefits not found in infants who were fed standard formulas without DHA and ARA. In fact, studies have indicated improvements in mental and visual development, problem solving skills, and IQ tests for infants fed formula with the lipids DHA & ARA (2).

Product Highlights

Bright Beginnings with the Lipids DHA & ARA:

• Compare baby formula nutrition and save!
• Provides nutrients in levels recommended by the American Academy of Pediatrics, the largest organization of pediatricians dedicated to the health and well-being of infants and children
• Provides nucleotides in levels like breast milk to bolster immunity
• Contains a vegetarian blend of fats similar to breast milk to aid in absorption of important minerals like calcium
• Has more of the easily-digested protein whey, like breast milk

Because everything matters to you, new Bright Beginnings baby formula provides the nutrients your baby needs at prices that your family will appreciate.

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Directions For Preparation And Use

Carefully measure and mix formula to avoid health hazards. Always wash hands before preparing formula. Wash and rinse can top before opening.

Ask your baby's doctor about the need to boil or sterilize water for formula and feeding utensils.

After feeding, throw away remaining infant formula in bottle within 1 hour.

Storage: Cover and refrigerate unused prepared formula. Use refrigerated product within 24 hours. Warm to body temperature and shake well before feeding.

Store unopened cans at room temperature; avoid any extreme temperatures. Cover opened can tightly with a plastic lid and store in cool, dry place. DO NOT REFRIGERATE OR FREEZE.

Use contents within 1 month of opening to ensure freshness.

WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR.

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Availability

Bright Beginnings with the Lipids DHA & ARA is available in:

• 31.7 oz (900 gram) Powder

Use our handy Store Locator to find Bright Beginnings Baby Formula in your area!

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1. FAO/WHO Joint Expert Consultation. Fats and Oils in Human Nutrition. FAO Food and Nutrition Paper #57. 1994.
   
2. Willatts, P, Forstyh, JS, DiModugno, MK et al. Effects of Long-Chain Polyunsaturated Fatty Acids in Infant Formula on Problem Solving at 10 Months of Age, Lancet 352:688-691, 1998.

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