Bright Beginnings Gentle Baby Formula

Product Highlights     Availability

A Gentle Baby Formula for Fussiness or Gas

Breastfeeding is always best for your baby. Mother’s milk contains hormones, active enzymes and other compounds that cannot be replicated in any baby formula. But if you choose to supplement breastfeeding with formula or to formula-feed exclusively, there is simply nothing better than new Bright Beginnings Gentle with DHA.

If your baby is experiencing fussiness or gas, Bright Beginnings Gentle is a complete and wholesome choice that is easy to digest. In fact, this “gentle” baby formula contains partially broken down whey protein with one-fourth the amount of lactose in standard, milk-based formulas.

The formula is also less expensive than the higher-priced national brand, Enfamil® Gentlease® LIPIL®.*

Bright Beginnings Gentle Provides Complete Nutrition

While no formula can provide all the advantages of breast milk, Bright Beginnings Gentle is designed like breast milk to satisfy the unique nutritional needs of growing infants.

Bright Beginnings formulas are FDA-approved and meet the recommendations of the World Health Organization for DHA and ARA (1). Plus, it provides the benefits of the lipids DHA and ARA at a significant savings compared to other national DHA brands.

Benefits of DHA & ARA in Baby Formula

DHA and ARA occur naturally in mother's milk and belong to a class of nutrients called lipids, or fats. Lipids are an essential part of a healthy diet because they are important structural components of vital organs, particularly an infant's brain and eyes.

Interest in DHA and ARA has increased following several scientific studies showing that infants fed formula supplemented with DHA and ARA gained intellectual and visual benefits not found in infants who were fed standard formulas without DHA and ARA. In fact, studies have indicated improvements in mental and visual development, problem solving skills, and IQ tests for infants fed formula with the lipids DHA & ARA (2).

Product Highlights

Bright Beginnings Gentle:

• Is easy to digest and contains partially broken down whey protein with ¼ the lactose of a standard, milk-based formula
• Fortified with choline, a nutrient found naturally in mother’s milk that is associated with infant brain and eye development
• Provides nutrients in levels recommended by the American Academy of Pediatrics, the largest organization of pediatricians dedicated to the health and well-being of infants and children
• Provides nucleotides found in breast milk to bolster immunity
• Contains a vegetarian blend of fats similar to breast milk to aid in absorption of important minerals

Because everything matters to you, new Bright Beginnings Gentle baby formula provides the nutrients your baby needs at prices your family will appreciate.

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Availability

Bright Beginnings Gentle is available in:

• 24 oz (681 gram) Powder

Currently, you can order directly from PBM Products at our online store.

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(1) FAO/WHO Joint Expert Consultation. Fats and Oils in Human Nutrition. FAO Food and Nutrition Paper #57. 1994.

(2) Willatts, P, Forstyh, JS, DiModugno, MK et al. Effects of Long-Chain Polyunsaturated Fatty Acids in Infant Formula on Problem Solving at 10 Months of Age, Lancet 352:688-691, 1998.

*Based on information available at http://store.enfamil.com/enfamil_gentlease_lipil.html

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