Bright Beginnings ORGANIC with DHA

Product Highlights    Directions    Availability

The First Organic National Brand Baby Formula
Made in Vermont and certified organic in accordance with USDA regulations, Bright Beginnings ORGANIC is produced without:

• Potentialy Harmful Pesticides
• Added Growth Hormones
• Antibiotics

Bright Beginnings ORGANIC provides the benefits of the lipids DHA and ARA, nutrients naturally found in breast milk essential for babies' mental and visual development.

Our baby formula meets the recommendations of the World Health Organization for DHA and ARA (1).

Benefits of DHA & ARA in Baby Formula

DHA and ARA occur naturally in mother's milk and belong to a class of nutrients called lipids, or fats. Lipids are an essential part of a healthy diet because they are important structural components of vital organs, particularly an infant's brain and eyes.

Interest in DHA and ARA has increased following several scientific studies showing that infants fed formula supplemented with DHA and ARA gained intellectual and visual benefits not found in infants who were fed standard formulas without DHA and ARA. In fact, studies have indicated improvements in mental and visual development, problem solving skills, and IQ tests for infants fed formula with the lipids DHA & ARA (2).

Product Highlights

Bright Beginnings ORGANIC with the Lipids DHA & ARA:

• Is made in Vermont and certified organic in accordance with USDA regulations
• Is produced without pesticides, added growth hormones, or antibiotics
• Provides nutrients in levels recommended by the American Academy of Pediatrics, the largest organization of pediatricians dedicated to the health and well-being of infants and children
• Provides nucleotides in levels like breast milk to bolster immunity
• Contains a vegetarian blend of fats similar to breast milk to aid in absorption of important minerals like calcium
• Has more of the easily-digested whey protein, like breast milk

Because everything matters to you, new Bright Beginnings ORGANIC baby formula provides the nutrients your baby needs without pesticides, added growth hormones or antibiotics.

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Directions For Preparation And Use

Carefully measure and mix formula to avoid health hazards. Always wash hands before preparing formula. Wash and rinse can top before opening.

Ask your baby's doctor about the need to boil or sterilize water for formula and feeding utensils.

After feeding, throw away remaining infant formula in bottle within 1 hour.

Storage: Cover and refrigerate unused prepared formula. Use refrigerated product within 24 hours. Warm to body temperature and shake well before feeding.

Store unopened cans at room temperature; avoid any extreme temperatures. Cover opened can tightly with a plastic lid and store in cool, dry place. DO NOT REFRIGERATE OR FREEZE.

Use contents within 1 month of opening to ensure freshness.

WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR.

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Availability

Bright Beginnings ORGANIC DHA & ARA is available in:

• 25.75 oz (730 gram) Powder

Currently, you can order directly from PBM Products at our online store.

Please check back in the near future for availability at a store near you - or become a member and get an automatic update!

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(1)FAO/WHO Joint Expert Consultation. Fats and Oils in Human Nutrition. FAO Food and Nutrition Paper #57. 1994.

(2) Willatts, P, Forstyh, JS, DiModugno, MK et al. Effects of Long-Chain Polyunsaturated Fatty Acids in Infant Formula on Problem Solving at 10 Months of Age, Lancet 352:688-691, 1998.

	Learn more about the important lipids DHA and ARA found in Bright Beginnings baby formula Find out why nutrients like iron, protein and fat-soluble vitamins are so vital for healthy baby development Our lactose-free, soy baby formula is perfect for infants with allergies to cow's milk