In September 2003, PBM Products began distribution of a DHA/ARA-enriched formula under the name
Bright Beginnings™. A major nationwide marketing campaign featuring actress and new mom Brooke Shields supported the introduction
of the product, and today Bright Beginnings is the fastest-growing baby formula in the United States.*
Ms. Shields, an actress and model who became a mother in 2003, fed her daughter Bright Beginnings and documented her success with
the product in her new book, Down Came The Rain: My Journey Through Postpartum Depression (Hyperion). For mothers who choose to
supplement breastfeeding with formula or to formula-feed exclusively, there is nothing better than Bright Beginnings baby formula
with the lipids DHA and ARA.
Bright Beginnings Baby Formulas
Today, new mothers are highly involved decision-makers when it comes to every aspect of their babies’ well-being. Combining the
latest innovations in baby nutrition with an affordable price makes Bright Beginnings a highly appealing prospect in their quest
for optimum infant care.
Bright Beginnings is enriched with docosahexaenoic acid (DHA) and arachidonic acid (ARA), two nutrients naturally found in breast milk
associated with mental and visual development. Our formulas satisfy compositional recommendations of expert bodies such as the American
Academy of Pediatrics Committee on Nutrition, the U.S. Food and Drug Administration (FDA), and the National Academy of Science-National
Research Council.
Bright Beginnings powdered baby formulas are manufactured by PBM Nutritionals to exacting FDA standards in the only
ISO-9001-2000–certified, formula–manufacturing facility in the United States.
Bright Beginnings’ Success in the Marketplace
The rapid growth of Bright Beginnings confirms that the value-priced DHA brand is serving a previously unmet need in the
baby formula market. Just 18 months after its introduction, Bright Beginnings products can be found in virtually every
major grocery and drug retailer in the United States.
In the wake of the success of Bright Beginnings baby formulas, we now offer other pediatric nutritional products under
the Bright Beginnings name:
- Bright Beginnings Disposable Nursers
- Bright Beginnings Bottle Liners
- Bright Beginnings Pediatric Drink
- Bright Beginnings Soy Pediatric Drink
To a New Mom, Everything Matters™, which is why Bright Beginnings is committed to providing premium childhood
nutritional products at significant savings to families.
*Source: Nielsen. Total sales (all outlets) for 12-week period ending 4/16/05 vs. previous 12-week period. |
